Biohacks GmbH a fast-growing supplier of high-quality functional food products, has experienced exceptionally high demand for the organic-vegan energy drink alternative «Biohacks – Spirit». The product was launched at the end of 2020 in branches of the Kaufland Group, the drugstore Budni and in the company’s own online shop. The first production batch of 225,000 cans was sold out after only a few days due to extraordinarily high demand, so that a follow-up production of 1,500,000 units was ordered. The new cans are to be delivered to retail outlets as soon as possible. In addition, Biohacks plans to significantly expand the number of sales outlets.
Jonathan Sehlinger, founder of Biohacks:
«The fulminant start of our new organic-vegan energy drink alternative has exceeded all expectations. Now we will significantly increase volumes and accelerate the roll-out to more retailers. We are also about to expand into other countries. The excellent sales launch of our energy drink alternative illustrates the high potential of innovative functional food products. With our products ‘Biohacks – Spirit’, ‘Hang & Over’ and ‘Sleep & Well’ we have a broad product range and promising distribution platforms.»
«Biohacks Spirit» is a pure natural and fresh product without artificial preservatives and additives. Biohacks – Spirit» thus meets the demands of a modern energy drink. The product will be available in three flavours: Mango & Cactus, Lime & Kiwi and Berry & Dragon. With the successful product development and market launch of «Biohacks – Spirit», Biohacks is tapping into the trend towards a more health-conscious diet. The global market for energy drinks has a market volume of more than 30 billion US dollars.