The Biohacks Group, a supplier of high-quality functional food products, has received further listings for the product «Biohacks® – Spirit». The organic-vegan energy drink alternative will soon be available at Tabacon, Tegut, Kaes (V-Markt), Bünting Group (Combi, Famila), Amazon, Mövenpick Marché, as well as in selected Edeka stores. «Biohacks® – Spirit» was launched at the end of last year and has since been marketed very successfully in stores of the Kaufland Group, Real, Budni and in the company’s own online store. With the expansion of its distribution channels, Biohacks is responding to the further increase in demand. The drink is available in three flavors – Mango & Cactus, Berry & Dragon and Lime & Kiwi – and will be available in at least three more flavors later this year.
Torsten Schwehm, Chief Sales Officer:
«The listings of our organic-vegan energy drink alternative with additional renowned retailers are another important step in our distribution strategy. Our all-natural product contains 20 to 30 percent less sugar than ordinary energy drinks. In doing so, we are tapping into the trend toward a more health-conscious diet. The listings with leading retailers confirm that we are on the right track. We see this as both an award and an incentive, and will continue to work towards our goal of making our products available to as many – and in future also international – consumers as possible.»
The company is currently in negotiations with further retail chains in Germany, Austria, Switzerland and France. International expansion into other European markets is expected to take place soon. The trend towards natural functional food products is gaining momentum and opens up enormous growth potential for Biohacks. The global market for energy drinks has a volume of more than 30 billion US dollars.