Privacy Policy

Status December 2020

Table of contents

I. Name and address of the data controller
II. Contact details of the data protection officer
III. General information on data processing
IV. Rights of the data subject
V. Provision of the website and creation of log files
VI. Use of cookies
VII. Email contact
VIII. Company appearances
IX. Use of company appearances in professional networks
X. Hosting
XI. Geotargeting
XII. Registration
XIII. Content Delivery Networks
XIV. Plugins used

Name and address of the responsible person

The responsible party within the meaning of the General Data Protection Regulation (DSGVO) and other data protection regulations is:

Biohacks GmbH
Ratherstraße 25
40476 Düsseldorf
Germany

Phone: +49 211 94 25 08 60
E-mail: info@biohackscompany.com
Website: www.biohackscompany.com

Contact details of the data protection officer

The data protection officer of the responsible party is:

DataCo GmbH
Dachauer Street 65
80335 Munich
Germany

+49 89 7400 45840

www.dataguard.de

General information on data processing

1. scope of the processing of personal data

As a matter of principle, we process personal data of our users only to the extent that this is necessary for the provision of a functional website as well as our content and services. The processing of personal data of our users is regularly carried out only with the consent of the user. An exception applies in those cases where it is not possible to obtain prior consent for factual reasons and the processing of the data is required by legal regulations.

2. legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6 (1) sentence 1 lit. a of the EU General Data Protection Regulation (DSGVO) serves as the legal basis.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) p. 1 lit. b DSGVO serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.

Insofar as processing of personal data is necessary for compliance with a legal obligation to which our company is subject, Art. 6 (1) p. 1 lit. c DSGVO serves as the legal basis.

In the event that vital interests of the data subject or another natural person make processing of personal data necessary, Art. 6 (1) p. 1 lit. d DSGVO serves as the legal basis.

If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) p. 1 lit. f DSGVO serves as the legal basis for the processing.

3 Data deletion and storage period

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage ceases to apply. Storage may take place beyond this if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the controller is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.

Rights of the data subject

If personal data is processed by you, you are a data subject within the meaning of the GDPR and you have the following rights against the controller:

1. right of access

You may request confirmation from the controller as to whether personal data concerning you are being processed by it.

If such processing is taking place, you may request information from the controller about the following:

The purposes for which the personal data are processed;
the categories of personal data which are processed;
the recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
the planned duration of the storage of the personal data concerning you or, if concrete information on this is not possible, criteria for determining the storage period;
the existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
the existence of a right of appeal to a supervisory authority;
any available information on the origin of the data, if the personal data are not collected from the data subject;
the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
You have the right to request information about whether the personal data concerning you are transferred to a third country or to an international organization. In this context, you may request to be informed about the appropriate safeguards pursuant to Art. 46 DSGVO in connection with the transfer.

2. right to rectification

You have a right to rectification and/or completion vis-à-vis the controller if the personal data processed concerning you are inaccurate or incomplete. The controller shall carry out the rectification without undue delay.

3. right to restriction of processing

Under the following conditions, you may request the restriction of the processing of personal data concerning you:

if you contest the accuracy of the personal data concerning you for a period enabling the controller to verify the accuracy of the personal data;
the processing is unlawful and you object to the erasure of the personal data and request instead the restriction of the use of the personal data;
the controller no longer needs the personal data for the purposes of processing, but you need them for the establishment, exercise or defense of legal claims; or
if you have objected to the processing pursuant to Article 21 (1) DSGVO and it is not yet clear whether the legitimate grounds of the controller outweigh your grounds.
If the processing of personal data concerning you has been restricted, such data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State.

If the restriction of processing has been restricted in accordance with the above conditions, you will be informed by the controller before the restriction is lifted.

4. right to deletion

a) Obligation to delete

You may request the controller to erase the personal data concerning you without undue delay, and the controller is obliged to erase such data without undue delay, if one of the following reasons applies:

The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
You revoke your consent on which the processing was based pursuant to Art. 6 (1) sentence 1 lit. a or Art. 9 (2) lit. a DSGVO and there is no other legal basis for the processing.
You object to the processing pursuant to Art. 21 (1) DSGVO and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Art. 21 (2) DSGVO.
The personal data concerning you has been processed unlawfully.
The erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
The personal data concerning you has been collected in relation to information society services offered pursuant to Article 8(1) of the GDPR.
b) Information to third parties

If the controller has made the personal data concerning you public and is obliged to erase it pursuant to Article 17(1) of the GDPR, it shall take reasonable steps, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers which process the personal data that you, as the data subject, have requested that they erase all links to or copies or replications of such personal data.

c) Exceptions

The right to erasure does not exist to the extent that the processing is necessary

For the exercise of the right to freedom of expression and information;
for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
for reasons of public interest in the area of public health pursuant to Art. 9(2)(h) and (i) and Art. 9(3) DSGVO;
for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Article 89(1) DSGVO, insofar as the right referred to in section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing; or
for the assertion, exercise or defense of legal claims.
5. right to information

If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort.

You have the right against the controller to be informed about these recipients.

6. right to data portability

You have the right to receive the personal data concerning you that you have provided to the controller in a structured, common and machine-readable format. In addition, you have the right to transfer this data to another controller without hindrance from the controller to whom the personal data was provided, provided that

the processing is based on consent pursuant to Art. 6 para. 1 sentence 1 lit. a DSGVO or Art. 9 para. 2 lit. a DSGVO or on a contract pursuant to Art. 6 para. 1 sentence 1 lit. b DSGVO and
the processing is carried out with the help of automated procedures.
In exercising this right, you also have the right to have the personal data concerning you transferred directly from one controller to another controller, insofar as this is technically feasible. Freedoms and rights of other persons must not be affected by this.

The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

7. right of objection

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6 (1) sentence 1 lit. e or f DSGVO; this also applies to profiling based on these provisions.

The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.

If the personal data concerning you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.

If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.

You have the possibility, in connection with the use of information society services, notwithstanding Directive 2002/58/EC, to exercise your right to object by means of automated procedures using technical specifications.

8. right to revoke the declaration of consent under data protection law.

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

9 Automated decision in individual cases including profiling.

You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects vis-à-vis you or similarly significantly affects you. This does not apply if the decision

is necessary for the conclusion or performance of a contract between you and the controller,
is permitted by legal provisions of the Union or the Member States to which the controller is subject and these legal provisions contain appropriate measures to protect your rights and freedoms as well as your legitimate interests, or
is carried out with your explicit consent.
However, these decisions may not be based on special categories of personal data pursuant to Article 9(1) of the GDPR, unless Article 9(2)(a) or (b) of the GDPR applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests.

With regard to the cases referred to in 1. and 3. above, the controller shall take reasonable steps to safeguard the rights and freedoms as well as your legitimate interests, including at least the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.

10. right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

The supervisory authority to which the complaint has been submitted will inform the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 GDPR.

Provision of the website and creation of log files

1. description and scope of data processing

Each time our website is called up, our system automatically collects data and information from the computer system of the calling computer.

The following data is collected in this context:

Information about the browser type and the version used.
The operating system of the user
The user’s Internet service provider
The IP address of the user
Date and time of access
Websites from which the user’s system accesses our website
Web pages that are accessed by the user’s system via our website
This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. purpose of data processing

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

These purposes are also our legitimate interest in data processing according to Art. 6 para. 1 p. 1 lit. f DSGVO.

3. legal basis for data processing

The legal basis for the temporary storage of the data and the log files is Art. 6 para. 1 p. 1 lit. f DSGVO.

4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended.

In the case of storage of data in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

5. possibility of objection and elimination

The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility of objection on the part of the user.

Use of cookies

1. description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

We use cookies to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change.

The following data is stored and transmitted in the cookies:

Language settings
Log-in information
We also use cookies on our website that allow us to analyze the surfing behavior of users.

In this way, the following data can be transmitted:

Search terms entered
Frequency of page views
Use of website functions
The user data collected in this way is pseudonymized by technical precautions. Therefore, it is no longer possible to assign the data to the calling user. The data is not stored together with other personal data of the users.

2. purpose of data processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We require cookies for the following applications:

Acceptance of language settings
Remembering search terms
The user data collected through technically necessary cookies are not used to create user profiles.

The analyze cookies are used for the purpose of improving the quality of our website and its content. Through the analyze cookies, we learn how the website is used and can thus constantly optimize our offer.

Marketing

3. legal basis for data processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 p. 1 lit. a DSGVO.

The legal basis for the processing of personal data using technically necessary cookies is Art. 6 para. 1 p. 1 lit. f DSGVO.

4. duration of storage, possibility of objection and removal.

Cookies are stored on the user’s computer and transmitted from it to our site. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

If you use a Safari browser from version 12.1, cookies are automatically deleted after seven days. This also applies to opt-out cookies, which are set to prevent tracking.

Email contact

1. description and scope of data processing

On our website, it is possible to contact us via the email address provided. In this case, the user’s personal data transmitted with the email will be stored.

The data is used exclusively for processing the conversation.

2 Purpose of the data processing

In the case of contact by email, this also constitutes the necessary legitimate interest in processing the data.

3. legal basis for data processing

The legal basis for the processing of the data is Art. 6 para. 1 lit. a DSGVO if the user has given his consent.

The legal basis for the processing of data transmitted in the course of sending an email is Art. 6 (1) lit. f DSGVO. If the email contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b DSGVO.

4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when the circumstances indicate that the matter in question has been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. possibility of objection and elimination

The user has the possibility to revoke his consent to the processing of personal data at any time. If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued.

info@biohackscompany.com

All personal data stored in the course of contacting us will be deleted in this case.

info@biohackscompany.com

Company appearances

Use of company presences in social networks

Instagram:

Instagram, Part of Facebook Ireland Ltd, 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland.

On our company page, we provide information and offer Instagram users the opportunity to communicate.If you perform an action on our Instagram company presence (e.g. comments, posts, likes, etc.), it is possible that you thereby make personal data (e.g. clear name or photo of your user profile) public.However, since we usually or to a large extent have no influence on the processing of your personal data by the company Instagram, which is jointly responsible for the Biohacks GmbH company presence, we can not make any binding statements on the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the corporate presence for:

Store

In this context, publications via the corporate presence may contain the following content:

Information about products
Information about services
Advertising
In this context, each user is free to publish personal data through activities.

The legal basis for the data processing is Art. 6 para.1 p.1 lit. a DSGVO.

We store your activities and personal data published via our Instagram corporate presence until you revoke your consent. In addition, we comply with the statutory retention periods.
We further process data from our corporate presence in our systems. These are stored there for the following period: 2 years.
You can object at any time to the processing of your personal data that we collect in the course of your use of our Instagram corporate presence and assert your data subject rights mentioned under IV. of this data protection declaration. To do so, send us an informal email to info@biohackscompany.com.nFor more information on the processing of your personal data by Instagram and the corresponding objection options, please click here:

Instagram: https://help.instagram.com/519522125107875

YouTube:

YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, United States.

On our company website, we provide information and offer YouTube users the opportunity to communicate. If you perform an action on our YouTube company website (e.g. comments, posts, likes, etc.), you may make personal data (e.g. your real name or a photo of your user profile) public. However, since we generally or to a large extent have no influence on the processing of your personal data by YouTube, the company co-responsible for the Biohacks GmbH corporate presence, we cannot provide any binding information on the purpose and scope of the processing of your data.

Our corporate presence in social networks is used for communication and information exchange with (potential) customers. In particular, we use the corporate presence for:

Store

In this context, publications via the corporate presence may contain the following content:

Information about products
Information about services
Advertising
In this context, each user is free to publish personal data through activities.

The legal basis for data processing is Art. 6 para.1 p.1 lit. a DSGVO.

We store your activities and personal data published via our YouTube corporate presence until you revoke your consent. In addition, we comply with the statutory retention periods.
We further process data from our corporate presence in our systems. These are stored there for the following period: 2 years.
You can object at any time to the processing of your personal data that we collect in the course of your use of our YouTube corporate presence and assert your data subject rights mentioned under IV. of this data protection declaration. To do so, send us an informal email to info@biohackscompany.com.nFor more information on the processing of your personal data by YouTube and the corresponding objection options, please click here:

YouTube: https://policies.google.com/privacy?gl=DE&hl=de

Use of company appearances in business-oriented networks

1. scope of data processing

We use the possibility of company appearances on profession-oriented networks. We maintain a company presence on the following profession-oriented networks:

LinkedIn:

LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland.

On our site, we provide information and offer users the opportunity to communicate.

The company presence is used for job applications, information/PR and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate presence. For more information, please refer to the privacy policy of:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

If you carry out an action on our company website (e.g. comments, posts, likes, etc.), you may thereby make personal data (e.g. clear name or photo of your user profile) public.

2. legal basis for data processing

The legal basis for processing your data in connection with the use of our corporate presence is Art.6 para.1 p.1 lit.f DSGVO.

3 Purpose of data processing

Our corporate presence serves us to inform users about our services. In doing so, every user is free to publish personal data through activities.

4. duration of storage

We store your activities and personal data published via our corporate presence until you revoke your consent. In addition, we comply with the statutory retention periods.

5. possibility of objection and removal

You can object at any time to the processing of your personal data that we collect in the course of your use of our corporate presence and assert your data subject rights as stated under IV. of this data protection declaration. To do so, send us an informal email to the email address stated in this data protection declaration.

You can find more information on objection and removal options here:

LinkedIn:

https://www.linkedin.com/legal/privacy-policy?trk=hb_ft_priv

Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is:

GoDaddy

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The information stored is:

Browser type and browser version
Operating system used
Referrer URL
Host name of the accessing computer
Date and time of server request
IP address
This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be collected.

The location of the website server is geographically in the European Union (EU) or the European Economic Area (EEA).

Geotargeting

We use the IP address and other information provided by the user (in particular zip code in the context of registration or ordering) for regional targeting (so-called “geotargeting”).

Regional targeting is used, for example, to automatically show you regional offers or advertising that are often more relevant to users. The legal basis for the use of the IP address and, if applicable, other information provided by the user (in particular zip code) is Art. 6 (1) lit. f DSGVO, based on our interest in ensuring more precise targeting and thus providing offers and advertising with higher relevance for users.

In this context, a part of the IP address as well as the additional information provided by the user (in particular zip code) are only read and not stored separately.

You can prevent geotargeting by using, for example, a VPN or proxy server that prevents precise localization. In addition, depending on the browser used, you can also deactivate a location localization in the corresponding browser settings (insofar as the respective browser supports this).

We use geotargeting on our website for the following purposes:

Advertising purposes

Registration

1. description and scope of data processing

On our website, we offer users the opportunity to register by providing personal data. The data is entered into an input mask and transmitted to us and stored. The data is not passed on to third parties. The following data is collected during the registration process:

Email address
Name
First name
Pseudonym
Address
Telephone / mobile phone number
IP address of the calling computer
Date and time of registration
As part of the registration process, the user’s consent to the processing of this data is obtained.

2. purpose of data processing

Registration of the user is necessary for the fulfillment of a contract with the user or for the implementation of pre-contractual measures.

Advertising purposes

3. legal basis for data processing

The legal basis for the processing of data is Art. 6 para. 1 p. 1 lit. a DSGVO if the user has given his consent.

If the registration serves the fulfillment of a contract to which the user is a party or the implementation of pre-contractual measures, the additional legal basis for the processing of the data is Art. 6 para. 1 p. 1 lit. b DSGVO.

4 Duration of storage

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected.

This is the case for data collected during the registration process for the fulfillment of a contract or for the implementation of pre-contractual measures when the data is no longer required for the implementation of the contract. Even after the conclusion of the contract, there may be a need to store personal data of the contractual partner in order to fulfill contractual or legal obligations.

5. possibility of objection and removal

As a user, you have the option to cancel your registration at any time. You can have the data stored about you changed at any time.

E-mail to info@hangandover.de

If the data is required for the fulfillment of a contract or for the implementation of pre-contractual measures, early deletion of the data is only possible insofar as contractual or legal obligations do not prevent deletion.

Content Delivery Networks

Furthermore, we use the following content delivery networks:

secureservercdn.net

Plugins used

We use plugins for various purposes. The plugins we use are listed below:

Use of Instagram Plugin

1. scope of processing of personal data

We use plugins of the Instagram service of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as: Facebook). The integrated Instagram buttons are used by us to enable a link to our Instagram profile. Likewise, a widget is integrated that enables us to display certain photos and videos from our Instagram profile in our online presence.When you visit a page of ours that contains such a plug-in, your browser establishes a direct connection to a Facebook server. The content of the plug-ins is transmitted directly to your browser and integrated into the online presence. In this process, data is automatically transmitted to Instagram and stored on their servers. This transmitted data includes connection data (such as your IP address, date and time, the URL called up) as well as the browser used and the operating system.
Your visit to our pages can thus be tracked by Instagram, even if you do not actively use the plug-in functions.If you are logged into your Instagram account, you can link the contents of our pages to your Instagram profile by clicking on the Instagram button. This allows Instagram to assign the visit to our pages to your user account. If you want to prevent this direct assignment, you must log out of Instagram before visiting our online presence.
For more information, please refer to the privacy policy of Instagram:
https://help.instagram.com/155833707900388

2. purpose of data processing

The use of the Instagram plug-in serves to improve the external presentation of our company.

3. legal basis for the processing of personal data

The legal basis for the processing of personal data of users is basically the consent of the user according to Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. revocation and removal option

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by Instagram by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, disabling the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information on objection and removal options vis-à-vis Instagram, please visit:
https://help.instagram.com/155833707900388

Use of Facebook Pixel

1. scope of the processing of personal data

We use the Facebook pixel of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA and its representative in the Union Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal H , D2 Dublin, Ireland (hereinafter referred to as: Facebook) on our online presence. With its help, we can track the actions of users after they have seen or clicked on a Facebook ad. As a result, personal data can be stored and analyzed, especially the user’s activity (in particular, which pages have been visited and which elements have been clicked on), device and browser information (in particular, the IP address and the operating system), data about the advertisements displayed (in particular, which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (in particular, pseudonymized user IDs). This allows us to record the effectiveness of the Facebook ads for statistical and market research purposes.
In the process, data may be transmitted to Facebook servers in the USA.
The data collected in this way is anonymous for us, which means that we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may associate this data with their Facebook account and also use it for their own advertising purposes, according to Facebook’s data usage policy.
For more information on how Facebook processes data, please click here:
https://de-de.facebook.com/policy.php

2. purpose of data processing

The use of the Facebook Pixel serves to analyze and optimize advertising measures.

3. legal basis for the processing of personal data.

The legal basis for the processing of personal data of users is basically the consent of the user according to Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law, e.g. for tax and accounting purposes.

5. revocation and elimination options

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by Facebook by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, disabling the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
For more information on objection and removal options vis-à-vis Facebook, please visit:
https://de-de.facebook.com/policy.php

Use of Google Analytics

1. scope of the processing of personal data

We use Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd, Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland (hereinafter: Google). Google Analytics examines, among other things, the origin of visitors, the time they spend on individual pages, and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google sets a cookie on your computer. This allows personal data to be stored and analyzed, in particular the activity of the user (especially which pages have been visited and which elements have been clicked on), device and browser information (especially the IP address and operating system), data about the advertisements displayed (especially which advertisements were displayed and whether the user clicked on them) and also data from advertising partners (especially pseudonymized user IDs). The information generated by the cookie about your use of this online presence will be transmitted to and stored by Google on servers in the United States. In the event that IP anonymization is activated on this online presence, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our online presence.
Further information on the processing of data by Google can be found here:
https://policies.google.com/privacy?gl=DE&hl=de

2. purpose of data processing

The purpose of processing personal data is to specifically address a target group that has already expressed an initial interest by visiting the site.

3. legal basis for the processing of personal data

The legal basis for the processing of the users’ personal data is basically the user’s consent in accordance with Art. 6 para. 1 p.1 lit. a DSGVO.

4 Duration of storage

Your personal information will be stored for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google deleting parts of the IP address and cookie information after 9 and 18 months, respectively, according to Google.

5. revocation and elimination options

You have the right to revoke your declaration of consent under data protection law at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
You can prevent the collection as well as the processing of your personal data by Google by preventing the storage of third-party cookies on your computer, using the “Do Not Track” function of a supporting browser, disabling the execution of script code in your browser or installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
You can also prevent the collection of data generated by the cookie and related to your use of the online presence (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
You can deactivate the use of your personal data by Google using the following link:
https://adssettings.google.de
For more information on opt-out and removal options vis-à-vis Google, please visit:
https://policies.google.com/privacy?gl=DE&hl=de