Biohacks launches organic vegan energy drink alternative

Dusseldorf, 17 December 2020. Biohacks GmbH, a provider of high-quality functional food products, is launching the promotion of an organic vegan energy drink alternative. “Hang & Over® – Spirit” will be available in shops of the Kaufland Group and in the company’s own online shop from next week on. In addition, the product will soon be available in the Budnikowski and Real store network throughout Germany. Furthermore, the company is currently in negotiations with other retailers. Half a million cans of the vitalising BIO certified drink have already been produced in Germany. Biohacks is thus successfully continuing its announced expansion.

Hang & Over® – Spirit” is a purely natural product without artificial preservatives or additives. With its natural sweetness, the drink contains 20 to 30 percent less sugar than conventional energy drinks. Hang & Over® – Spirit” thus meets the requirements of a modern energy drink. The product will be available in three different flavours: Mango & Cactus, Lime & Kiwi and Berry & Dragon. With the successful product development and market launch of “Hang & Over – Spirit”, Biohacks is addressing the trend towards a more health-conscious diet. The global market for energy drinks has a market volume of more than 30 billion US dollars.

Ingo Lange, CEO of Biohacks GmbH:
“With the market launch of the self-developed energy drink alternative ‘Hang & Over – Spirit’, we have reached an important milestone. The fact that industry giants such as Kaufland, Budnikowski and Real want to sell our product confirms us in our determination to continue on our chosen path. The trend towards natural functional food products is gaining momentum and offers us enormous growth potential. We want to exploit this potential together with our investors.”